After lots of meetings, art reviews and laughs the sales team made its way back to Vermont and it has been a whirlwind of follow up e-mails, phone calls and even snail mail packages ever since! During the show, our booth was full of existing and potential customers all 3 days of the show. Artists from all walks of life come to Surtex to show and market their new collections to manufacturers various products including, but not limited to: stationery, giftware, toys, publishing, and much more. Surtex is a great place for artists and agents to display artwork to existing clients as well as to meet and start relationships with new potential manufacturers.
Licensors and licensees to virtually meet here to license art.
Our solution is to develop a centralized location online where they can quickly peruse artwork available for licensing all in one place, with a single password. Artists who are in the business of licensing their work for commercial use will find this format very helpful, because not only does it give them an additional place to market themselves online, but a completely secure portfolio that is only seen by the licensees that they feel would be the best fit for their work. When an art director is on the site, it is easy for them to view, favorite, and request to see additional art. The best part about this solution is that all art shared with a decision maker is searchable by keywords, artists, genres, styles, techniques, subject matter and occasions. Once an art director chooses the art they would like to license, they simply contact the artist or agent and directly negotiate a licensing deal. Artists, agents, illustrators and photographers who have a body of work that is suited for licensing may opt to sign up for a special hosting package. All of the current pricing will be available on RedCarpet. This membership allows licensors to upload and share their collections with art directors through the site as well as personally invite new art directors to come to the site to see their work.
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